The Hollywood Superunion: SAG-AFTRA Merger

 On Friday, March 30, 2012, it became official that the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA) would become one union. After 80 years of going back and forth, this historic vote has made SAG-AFTRA the largest entertainment union in Hollywood.

In order for the merger to pass, each union needed to agree with 60 percent, and the votes in favor surpassed that number by quite a bit. SAG members voted “yes” with 82 percent and AFTRA with 86 percent.

Today the mega-union now represents over 150,000 actors, announcers, broadcasters, singers, stunt performers and many more in film, radio, television, the Internet, etc.

“You have said loud and clear that this is not a fractured group — no, this is a united group. This is the largest, most powerful union in the entertainment and media industries and we are now united in a our commitment to improve the wages and working conditions, residuals and benefits that our members depend on,” said SAG President Ken Howard.

In October, the first contract negotiation between the unions will begin for work in commercials. National officers will be elected by the guild members in the summer or 2013. Ken Howard and AFTRA President, Roberta Reardon, have each appointed six members to serve on the 24-panel along with 12 national officers.

To learn more about SAG-AFTRA, visit http://www.sagaftra.org

Sources:

http://www.hollywoodreporter.com/news/sag-aftra-merger-passes-sag-306398

http://articles.latimes.com/2012/mar/31/business/la-fi-ct-sag-aftra-merger-20120331

http://articles.chicagotribune.com/2012-04-12/entertainment/sns-201204120002reedbusivarietynvr1118052552apr12_1_roberta-reardon-aftra-todd-hissong

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A Little Entertainment PR In Hollywood

Entertainment PR in Hollywood

Hollywood & Entertainment

What is it really like in the entertainment industry?  A question that has endless answers depending on what field you are working in.  It goes without saying that PR has many different fields in communication and is going to be different depending on the business you want to work in.  I have always been interested in the entertainment industry and wonder what a day in the life of a publicist is like.  Or maybe someone who does PR for major film companies or TV networks.

In an article that I read, it sounds like being a Hollywood publicist involves making a lot of connections.  That really doesn’t sound so bad, especially when you are helping someones career.  In order to promote clients and make them more known to the public it is important to build strong relationships with people in the media (magazines, TV, radio, etc).

With Young Hollywood talent emerging everyday, they need to make their presence known; for their career as well as public awareness  If you think about it, we may see these young people in movies but learn much more about who they are when their personal lives are displayed in magazine and television interviews.  PR helps us relate to them.

Jennifer Lawrence in Glamour 2012

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Another job with publicists is to keep celebrities that have been around for a while in the spotlight.  This may seem easy, but think about all of the competition today with celebrities and who is on top.  They, as well as new talent, need to be in the media because as much as some of us may hate to admit it, we like to know whats going on with the rich and the famous.

Jennifer Aniston in InStlye 2012

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Public relations may not be the first thing you think of when it comes to someone in the spotlight. Although publicists may appear to be behind the scenes, they are a huge influence on careers and reputations.

Thanks for reading!